The symbol of this year's award ceremony is a pinwheel, a medium that directs the flow of fresh wind in direction of sustainability, giving a new impetus to growth and development. Sustainable business orientation, green technologies and innovation aid in addressing environmental, social and economic problems. Numerous opportunities for the development of new green technologies contribute to the development of models for integrated sustainable business operations, as they recreate and maintain higher added value and competitive advantages in the market, while reducing environmental risks that negatively affect individuals and the environment.
Despite a globally uncertain situation, Slovenia continues and builds on its foreign investment successes, as direct foreign investment is growing in Slovenia and, as a member of the European Union, positioned at the crossroads between Eastern and Western Europe, we are aware of the opportunities that accompany foreign investments.
With the awards for the best foreign investors – FDI Award Slovenia that have been awarded since 2006, we want to highlight the outstanding contributions of foreign investors in the Slovenian business environment, and their role as key building blocks in creating new jobs and added value, as well as in R&D, new technologies and regional and international expansions.
Hand in hand with digitalisation, this year's award ceremony will also take place with the help of technology, yet it will be no less festive.
“Research and scientific journalistic work of Prof. Adriana Rejc Buhovac, PhD focuses on the challenges of developing and implementing strategies. As a consultant, Adriana has worked with numerous international corporations, Slovenian companies, public institutions, municipalities and non-profit organizations in the field of developing and implementing sustainable strategies. She is also a member of the SPIRIT Slovenia expert group. She will share a visionary view of how important sustainable business models will be in the future.”
The host is best known for the documentary series “Čez planke” about people and places around the world that has been airing on Slovenian national television since 2001. During her travels, she also tackles more complex topics – from human rights to environmental issues, and thus strives to bring them closer to the people.
On behalf of the host and initiator of the awards, the digital audience will be officially addressed by Tomaž Kostanjevec, PhD. Later he will also present activities and services for foreign investors and key advantages of Slovenia.
We are honoured to have the Minister for Economic Development and Technology, Zdravko Počivalšek, as a keynote speaker of the FDI Award 2021 this year as well. The Ministry of Economic Development and Technology is in charge of foreign direct investment policy in Slovenia.
The agency's mission is to ensure the competitiveness and promotion of the Slovenian economy.
In collaboration with the Slovenian Ministry of Economic Development and Technology and other business stakeholders, it provides Slovenian companies effective and comprehensive support for the development and promotion in Slovenia as well as in the competitive global market. It fulfills its mission by linking knowledge and competences in all key areas of the economy to increase the added value, create attractive jobs and ensure long-term competitiveness.
One of the key priorities of the Agency is to attract foreign direct investors to our country, particularly from lines of business that generate a higher added value. SPIRIT Slovenia supports the existing foreign investors in their continued growth and development in the Slovenian business environment. For top foreign companies, the Agency has developed an innovative programme called “Further Growth and Development of Companies with Foreign and Mixed Capital” based on an entrepreneurial approach.